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Move Quickly, Never Rush

Working on a farm as a teenager was one of the best and most memorable summer jobs I ever had. For three summers, I woke up early each morning and drove about thirty minutes out of the city to get to work. The farm produced mostly crops but also had a herd of sheep. The couple who owned it were family friends and graciously agreed to take me – a skinny, awkward, A/V nerd with no farming experience – on as a farm hand.

My summers on the farm consisted mostly of mundane tasks like feeding sheep (not the brightest animals), painting never-ending field fences and spraying weeds – except during hay time. Then, I became a master wagon stacker. I’d ride at the front of a flat wagon which was hitched behind the bailer which in turn was pulled by the tractor. Square bails of hay would squeeze down the chute towards me and I’d swing a big metal hook (picture something that could have been a pirate’s hook, except painted red and with a handle) to spear the incoming bail and haul it onto the wagon. Then, I’d fight the swaying wagon for three or four steps to carry the bail to the back of the wagon and heave it carefully where it belonged. Up and down the rows we'd go, clanking under the hot sun, until the wagon was full.

Stacking a hay wagon with square bails requires more thought and planning than you might first think. Without a strong foundation, the stack will become unstable once you get five or six rows high. The first layer of bails is the easiest to lay, but also the most important to get right. Each layer must become progressively tighter so that the stack narrows as it goes up. To accomplish this, the first layer needs to have a bit of space between each bail – a couple of inches at most. Each layer also alternates the bail direction, to provide extra stability. I describe all this to make the point that each bail has a precise place that it needs to end up, and you can’t go back and change bails once they’re in place. Kind of like a giant game of Tetris or Jenga, but worth quite a bit more money and not something you want to end up falling all over the road. If a picture is more your style, try this.

The physics of hay aside, anyone who’s ever worked bailing hay knows that it’s hot, itchy, physical and high-pressure work. It’s really not all that much fun to be honest. Hay rashes are most of the reason. The fact that bails weigh forty pounds is the rest of it. It’s even less fun when you get behind and the bails start piling up at the front of the wagon under the bailer chute. You end up rushing to try and catch up and more often than not, misplacing a bunch of bails. This leads to a poorly stacked wagon and inevitably, the need to stop and re-stack (and probably endure some cursing from the tractor's driver). The best and most useful advice I was given to avoid falling behind was to always “move quickly, but never rush.”

That piece of advice is as close to universal as any I’ve ever been given. All at once, it acknowledges the importance of planning, focus and clean execution while reminding us that the precipice of error is never far for those who rush. Put another way, only move as quickly as your plan and capabilities allows. I can’t begin to count how many times I’ve applied it to something in my life entirely unrelated to stacking hay. Also, I haven’t done any hay stacking since those summers on the farm.

Reflecting on my farming experiences fifteen years out, I realize just how much I learned during those summers. I learned about hard work, the price of slacking, getting through tough tasks and the divine pleasure of a cold freezie (or even better, a cold beer. Don’t tell my Mom) after a day of hot, hard work. Summer jobs end up teaching us a lot more about ourselves than we might realize at first. It’s only with the context and experience that comes with time that we’re able to apply – or even recognize – those lessons.

Even with so many lessons from the farm and other summer jobs, I still come back to “move quickly, but never rush”. It continues to serve me well.

Thanks Rob and Gwen for trusting and teaching me.

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'Nothing to do with Apple'

John Gruber in All the Mashed Potatoes:

I’m not arguing that Apple is not also a ruthless and greedy competitor. In fact, my piece yesterday had nothing to do with Apple — only Google. (I should have left Android and the iPhone out of it, as that was the only oblique reference to Apple.)

John Gruber can't write anything, ever, without it being about Apple. For better or worse, he's been typecast as the Internet's leading Apple commentator and everything he writes about will be seen through that lens. This isn't a bad thing, just the way it is. Trying to explain that he wasn't talking about Apple seals the deal.

'Because we're afraid of feeling'

I love this sentiment. Failure is a magical thing in life and we should all do more of it, as quickly as possible. Peter Bregman for HBR in a post titled The Unexpected Antidote to Procrastination:

And when you fell — because if you take risks, you will fall — you'd get back on the board and paddle back into the surf. That's what every single one of the surfers did.

So why don't we live life that way? Why don't we accept falling — even if it's a failure — as part of the ride?

Because we're afraid of feeling.

Seeing Scaffolding Everywhere

Nick Wynja on Hack / Make:

Taking a scaffold-like approach is about creating the right levels of structure around the work you do to let it properly flow. You neither want to constrain your creativity by following weighty methods nor do you want to become overwhelmed by the work you have to do by alleviating yourself from process.

I love Nick's analogy of construction scaffolding being like the systems and process that we use to get work – of any kind – done. It's subtle, elegant and worth your time to read.

For me, the beautiful thing about scaffolding is that it's re-usable. A crew can remove the scaffolding from a worksite, load it in a truck and take it to the next job. It doesn't require (much) modification to work again and again. In the same way, when you build scaffolding for your work, build with re-usability in mind.

All too often, I see others labour over a precise solution (technical or otherwise) to the problem they're trying to solve without considering how they might use what they create  in the future. This applies equally to a spreadsheet or an enterprise IT strategy.

Approach everything you build, make and do with a sense of the unknown so that when the next job comes along, your scaffolding is ready to use.

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What Does "Social" Actually Mean?

A crazy smart post on Medium from Cliff Watson:

You see, we’ve come to define “social” in unintentional Orwellian double-speak. “Social” has come to mean the exact opposite of what it’s meant for centuries. Instead of actual interaction and communication, we define “social” as once- or twice-removed ego validation through button-clicking. 

“Social” is what happens when someone posts personal information—photos, thoughts, announcements, favorite songs, jokes—on the internet and another person comes along and clicks a thumbs up icon or a star or a heart. If someone’s really “social,” they’ll even type a comment or reply.

This is something that everyone who thinks about, works with or cares about digital/social/internet media should read and consider. Reading this reminds me of the popular David Foster Wallace convocation speech video going around right now. Like the fish in water, we've come to think of "social" in such narrow terms that we've forgotten the true meaning because we're too close to it. Cliff's post is a great reminder to step back and look at the bigger picture.

The other thing that strikes me is the incredible velocity with which things are changing. We all know in our guts that change is happening quickly, but it's reading things like this that really drive it home.

Speaking of 'Conventional Wisdom'

Speaking of conventional wisdom, Frasier Spiers has a smart post on where iOS has been and where it should go from here.

There are other achievements I could list, but the point is that iOS broke through a lot of conventional wisdom about how computers should appear and operate.

He breaks down a few of iOS's disruptive highlights including removing the hierarchical filesystem as a user interface, easy installation of third-party software and eliminating the threat of viruses. If you’re interested in iOS and mobile operating systems, read his post.

iOS is a great example of how challenging conventional wisdom resulted in a huge new market and unparalleled business success. As with good editing and design, it’s not about what you add, but what you take away.

I think I'm going to start a linked post series pointing to great writing about challenging the status quo...

The 'Fold' - Challenging Design Myths

Challenging ‘rules’ and ‘conventional wisdom’ (what does that even mean anyways?) is important in life, work, relationships and the universe. Critical thinking is a skill that takes dedication and practice and something we could all stand to do more of. Challenging the status quo is especially important when working with a young, evolving and interactive medium like the web.

I recently came across Paddy Donnelly’s post called Life Below 600PX which fits the bill perfectly. If you care about this stuff, you’ve probably already read it, but just in case...

Paddy challenges the accepted wisdom that it’s critical to jam everything important on the front page of a website ‘above the fold’ or above the point at which a visitor must scroll to see more. This may be an old myth for most web designers today (at least I hope it is), but I'm willing to bet there are still plenty of clients who keep this one alive.

Visitors to websites in 2013 know how to scroll. In fact, it’s how we use the web. We scan and scroll, scan and scroll until we find what we want and read or click, or else move on. Even tech neophytes quickly figure out how to move a mouse scroll wheel, or more commonly, drag their finger up (down?) a touch screen.

From the article:

Imagine a newspaper squashed all of its quality content on the front page. How disappointed would you be to open the paper to only find the leftovers?

The same happens with your site. If everything of exceptional quality is pushed upon the reader at the beginning, once they start exploring and the rest of the site isn’t of the same calibre, they're going to be let down.

Instead of stuffing all the interesting or compelling content at the top of the front page, let things breathe and tell a story as users scroll down the page. They’ll be more engaged, spend more time on the site and be more likely to visit another page.

What else do you hear regurgitated as a web design 'rule' that doesn't hold up? Tell me on Twitter...

New code, new customer

I’ve considered buying a Nest thermostat since they were first released on October 25, 2011. While Nest certainly appealed to my geek side (controlling my home’s temperature from my iPhone? Come on!), I couldn’t justify the cost to replace something that didn’t really do that much more than my cheap digital programmable thermostat.

Our house was built in 2004 and as such, is well insulated and sealed. So much so in fact that we’ve had some challenges with humidity. Nothing too concerning, but things like excess (in my opinion) window condensation at times. Many newer homes come with a Heat Recovery Ventilation (HRV) system that exchanges air in the house while retaining heat. This indoor/outdoor air exchange is key to controlling humidity. We could install an HRV, but they can be expensive and challenging to install, especially if the required ducting wasn’t pre-installed in the home. Instead of an HRV, our HVAC system has a fresh air intake that draws outside air into the house while the furnace fan is running, so I was constantly turning the fan on and off manually to move air and control humidity.

Soon after the Nest was released, I contacted Nest Labs to ask if it was capable of automatically cycling the fan on and off, but the feature wasn’t available.

Last week, Nest tweeted that they had released a software update that included advanced fan control (along with a number of other interesting features). It was at this moment that I realized the incredible influence that software has on product sales.

From Nest’s blog post on the software release:

If we’ve learned one thing about our customers in the last year, it’s this: they really like fans. And for good reason: circulating the air keeps homes from getting stuffy, maintains an even temperature throughout the house, and can sometimes save energy. With Advanced Fan Control, you can now schedule the fan to run all night and turn off in the morning, run for a few minutes every hour, or just turn on at 6pm when you get home from work.

Exactly what I was looking for. The moment I read that, I had already decided to purchase. All because some programmers had typed on keyboards and tested code for a few months. No changes in manufacturing, no new physical hardware, just new ones and zeros. Pretty amazing stuff.

Welcome to the future. Sometimes it doesn't take a new product to bring in a new customer, it only takes a bit of work and innovation to change the value proposition. What can you change in your business to appeal to new customers?

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Permission to Enter the Magic Layer

At a certain point in any kind of work, creativity is necessary. Even in the stoogiest of corporate stooge jobs, at some point, you have to make something appear out of nothing. Whether it’s writing a report, preparing a presentation or planning strategy, at some point we all tap into our creative selves.

At first, staring at a blank page and a blinking cursor and having to just start is terrifying. Usually, this is when procrastination kicks in as we try our best to avoid facing this creative chasm.

Shelley Brown, founder of content strategy firm Pybop coined the term “the magic layer” in reference to the work that goes into creating client deliverables. Although Shelley’s post is specifically about content strategy and bespoke client work, the idea of a “magic layer” applies to all knowledge work. It’s about taking existing information and data and ending up with something that didn’t exist before that’s valuable.

The definition of knowledge work is hazy but creativity and self-direction is always central. At some point, knowledge workers create value where none existed before. This value comes from synthesizing prior experience, education and research and combining it with the specific job at hand. Doing this requires creativity, no different than “pure” creative pursuits like painting, drawing, music or dance.

It’s the perceived difference between types or modes of creativity that creates the barrier to productivity. Being creative in a business or work setting is no different than being artistically creative. Argue with me if you want, but it’s really the same. I’m sure there is a neurological difference (break out the fMRI machine), but I believe that in practice there is no difference. Accepting this idea and applying it your work is liberating. You have permission to be creative.

The next time that you’re procrastinating, remember that you’re probably getting close to the magic layer. Don’t be afraid, dive right in.